top of page

COCA-COLA

Coca-Cola Company is revered to be one of the leading soft-drink and beverage companies. Founded in 1886 in Atlanta, GA, Coca-Cola has transformed a single idea into over 500 unique brands. In today’s very competitive soft-beverage market, Coca-Cola was losing their footing. The team was challenged with bringing the specialness and magic inside every ice-cold bottle of Coca-Cola to life through an immersive, highly sensory artistic experience.

problem.png

PROBLEM

LOSS OF SPECIALNESS

Sentiment that

"Coke is unique and different"

is down 1.2% since 2016

WE NEED...

A reason for people to buy a Coke.

To get our mojo back.

graphics-67.png

CREATIVE BRIEF

"

We will create the ultimate expression of the Coca-Cola experience in order to reconnect consumers to the brand." 

GEN Z INSIGHTS

Screen Shot 2020-08-13 at 11.11.59 AM.pn
Screen Shot 2020-08-13 at 11.11.59 AM.pn

CONCEPT GOALS

onepopstop.png
Screen Shot 2020-08-13 at 11.16.32 AM.pn
Screen Shot 2020-08-13 at 11.24.17 AM.pn

ARTISTS

VISUAL IDENTITY

Screen Shot 2020-08-13 at 11.30.42 AM.pn

COLOR PALETTE

Screen Shot 2020-08-13 at 11.34.27 AM.pn

IDENTITY

FLOOR PLAN

Screen Shot 2020-08-13 at 11.34.27 AM.pn
onepopstop.png
floorplan.png
floorplan.png

CAMPAIGN

STORYBOARD

Screen Shot 2020-08-13 at 11.45.37 AM.pn

PAID MEDIA

Untitled design (2).png
opslabel.png
trucks.png

LIMITED EDITION LABEL

TRUCKS

trucks.png

SUMMARY

PROBLEM

Coca-Cola has lost its specialness and needs to reconnect consumers with the brand.

SOLUTION

One Pop Stop

CONCEPT

Invite consumers on a multisensory journey through the experience of enjoying the refreshing taste of a Coca-Cola.

CAMPAIGN

A multiplatform journey leading up to One Pop Stop.

CHECK OUT THE FULL CASE STUDY:

bottom of page