COCA-COLA

Coca-Cola Company is revered to be one of the leading soft-drink and beverage companies. Founded in 1886 in Atlanta, GA, Coca-Cola has transformed a single idea into over 500 unique brands. In today’s very competitive soft-beverage market, Coca-Cola was losing their footing. The team was challenged with bringing the specialness and magic inside every ice-cold bottle of Coca-Cola to life through an immersive, highly sensory artistic experience.

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PROBLEM

WE NEED...

LOSS OF SPECIALNESS

A reason for people to buy a Coke.

To get our mojo back.

Sentiment that

"Coke is unique and different"

is down 1.2% since 2016

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CREATIVE BRIEF

"

We will create the ultimate expression of the Coca-Cola experience in order to reconnect consumers to the brand." 

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GEN Z INSIGHTS

CONCEPT GOALS

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ARTISTS

VISUAL IDENTITY

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COLOR PALETTE

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IDENTITY

FLOOR PLAN

CAMPAIGN

STORYBOARD

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PAID MEDIA

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LIMITED EDITION LABEL

TRUCKS

SUMMARY

PROBLEM

Coca-Cola has lost its specialness and needs to reconnect consumers with the brand.

SOLUTION

One Pop Stop

CONCEPT

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Invite consumers on a multisensory journey through the experience of enjoying the refreshing taste of a Coca-Cola.

CAMPAIGN

A multiplatform journey leading up to One Pop Stop.

CHECK OUT THE FULL CASE STUDY: