Coca-Cola Company is revered to be one of the leading soft-drink and beverage companies. Founded in 1886 in Atlanta, GA, Coca-Cola has transformed a single idea into over 500 unique brands. In today’s very competitive soft-beverage market, Coca-Cola was losing their footing. The team was challenged with bringing the specialness and magic inside every ice-cold bottle of Coca-Cola to life through an immersive, highly sensory artistic experience.
LOSS OF SPECIALNESS
"Coke is unique and different"
is down 1.2% since 2016
A reason for people to buy a Coke.
To get our mojo back.
We will create the ultimate expression of the Coca-Cola experience in order to reconnect consumers to the brand."
GEN Z INSIGHTS
LIMITED EDITION LABEL
Coca-Cola has lost its specialness and needs to reconnect consumers with the brand.
One Pop Stop
Invite consumers on a multisensory journey through the experience of enjoying the refreshing taste of a Coca-Cola.
A multiplatform journey leading up to One Pop Stop.
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