Coca-Cola Company is revered to be one of the leading soft-drink and beverage companies. Founded in 1886 in Atlanta, GA, Coca-Cola has transformed a single idea into over 500 unique brands. In today’s very competitive soft-beverage market, Coca-Cola was losing their footing. The team was challenged with bringing the specialness and magic inside every ice-cold bottle of Coca-Cola to life through an immersive, highly sensory artistic experience.