DYNAMITE

Dynamite is a vintage-hybrid store that sells both new and used clothing for rad guys and girls in the heart of downtown Athens. Lori Paluk has owned and operated Dynamite since its inception in 2001. They enjoy showing Athenians how wearing vintage clothing can distinguish the flyest individual from the ordinary.

CHALLENGE

Create a strong brand identity

Raise brand awareness

Promote engagement

Increase Sales

STRATEGY

Streamline brand image

Social media revamp

Sponsor relevant events

RESEARCH

BRANDING UPDATE

NEW LOGO

OLD LOGO

WEBSITE CREATION

1/4

CAMPAIGN

TNT

Highlights the rapidly changing aspect of Dynamite's inventory as well as playing tongue-in-cheek to the brand's explosive personality. 

ZINE DEVELOPMENT

1/8

RESULTS

INSTAGRAM

FACEBOOK

18.3% increase in followers

33% increase in likes

67% increase in comments

120  page views per month

4% increase in page likes

CHECK OUT THE FULL CASE STUDY:

  • Instagram
  • Facebook
  • Black LinkedIn Icon
  • Twitter

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