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THANK YOU FOR YOUR INTEREST IN JOINING TALKING DOG.
Applications for the 2020-2021 year
will open August 21, 2020.
DYNAMITE
Dynamite is a vintage-hybrid store that sells both new and used clothing for rad guys and girls in the heart of downtown Athens. Lori Paluk has owned and operated Dynamite since its inception in 2001. They enjoy showing Athenians how wearing vintage clothing can distinguish the flyest individual from the ordinary.
CHALLENGE
Create a strong brand identity
Raise brand awareness
Promote engagement
Increase Sales
STRATEGY
Streamline brand image
Social media revamp
Sponsor relevant events
RESEARCH
BRANDING UPDATE
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NEW LOGO
OLD LOGO
WEBSITE CREATION
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CAMPAIGN
TNT
Highlights the rapidly changing aspect of Dynamite's inventory as well as playing tongue-in-cheek to the brand's explosive personality.
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ZINE DEVELOPMENT
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RESULTS
18.3% increase in followers
33% increase in likes
67% increase in comments
120 page views per month
4% increase in page likes
CHECK OUT THE FULL CASE STUDY:
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