A local treasure to Athens, Georgia, Hendershots is always a stop to take while exploring the city. During the day, the space functions as a cozy coffee shop; once the sun goes down, Hendershots becomes a music venue with a bar packed full of patrons. Tasked with increasing awareness of Hendershot’s coffee deals and events, we created a series of flyers to advertise their various events, designed branded merchandise, and executed an immersive social campaign.