LITTLE OTTER SKINCARE

Little Otter is a sustainable skincare company on a mission to reduce plastic waste and give back to clean water initiatives. The Atlanta-based brand prides itself on handmade products created with all-natural ingredients. 

CHALLENGE

Strategically develop the brand's personality, redefine their presence, and build lasting relationships.

STRATEGY

Update aesthetic and voice

Develop content and brand guidelines

NEW TAGLINE, PHASE 1

Sustainable skincare – the way it otter be.

PHASE 1

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WEBSITE UPDATE

OLD WEBSITE

NEW WEBSITE

INSTAGRAM FEED UPDATE

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OLD FEED

NEW FEED

FEATURES:

Humanized product displays

Occasional graphics

High quality photography

PRODUCT RENAMING

FACE OIL           SERUM

48% of people were unfamiliar with face oils

PHASE 2

NEWSLETTER

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SALES LITERATURE

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OLD

NEW

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JITTERY JOE'S FLASH SALE

SOLD ALL LIP BALM STOCK IN UNDER 48 HOURS

INCREASED INSTAGRAM FOLLOWING BY 4.9%

EXPANDED PARTNERSHIP TO INCLUDE 10 MORE LOCATIONS

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PHASE 3

PHOTOGRAPHY

AND VIDEO

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CHECK OUT THE FULL CASE STUDY: