top of page

LITTLE OTTER SKINCARE

Little Otter is a sustainable skincare company on a mission to reduce plastic waste and give back to clean water initiatives. The Atlanta-based brand prides itself on handmade products created with all-natural ingredients. 

CHALLENGE

Strategically develop the brand's personality, redefine their presence, and build lasting relationships.

STRATEGY

Update aesthetic and voice

Develop content and brand guidelines

NEW TAGLINE, PHASE 1

Sustainable skincare – the way it otter be.

PHASE 1

1.png
Untitled design (3).png

WEBSITE UPDATE

OLD WEBSITE

NEW WEBSITE

INSTAGRAM FEED UPDATE

2.png
Untitled design (3).png

OLD FEED

NEW FEED

FEATURES:

Humanized product displays

Occasional graphics

High quality photography

PRODUCT RENAMING

FACE OIL           SERUM

48% of people were unfamiliar with face oils

PHASE 2

NEWSLETTER

Screen Shot 2020-08-14 at 3.30.21 PM.png

SALES LITERATURE

Untitled design (4).png
Untitled design (4).png

OLD

NEW

Untitled design (5).png

JITTERY JOE'S FLASH SALE

SOLD ALL LIP BALM STOCK IN UNDER 48 HOURS

INCREASED INSTAGRAM FOLLOWING BY 4.9%

EXPANDED PARTNERSHIP TO INCLUDE 10 MORE LOCATIONS

Screen Shot 2020-08-14 at 3.40.32 PM.png

PHASE 3

PHOTOGRAPHY

AND VIDEO

CHECK OUT THE FULL CASE STUDY:

bottom of page