LITTLE OTTER SKINCARE

Little Otter is a sustainable skincare company on a mission to reduce plastic waste and give back to clean water initiatives. The Atlanta-based brand prides itself on handmade products created with all-natural ingredients. 

CHALLENGE

Strategically develop the brand's personality, redefine their presence, and build lasting relationships.

STRATEGY

Update aesthetic and voice

Develop content and brand guidelines

NEW TAGLINE, PHASE 1

Sustainable skincare – the way it otter be.

PHASE 1

WEBSITE UPDATE

OLD WEBSITE

NEW WEBSITE

INSTAGRAM FEED UPDATE

OLD FEED

NEW FEED

FEATURES:

Humanized product displays

Occasional graphics

High quality photography

PRODUCT RENAMING

FACE OIL           SERUM

48% of people were unfamiliar with face oils

PHASE 2

NEWSLETTER

SALES LITERATURE

OLD

NEW

JITTERY JOE'S FLASH SALE

SOLD ALL LIP BALM STOCK IN UNDER 48 HOURS

INCREASED INSTAGRAM FOLLOWING BY 4.9%

EXPANDED PARTNERSHIP TO INCLUDE 10 MORE LOCATIONS

PHASE 3

PHOTOGRAPHY

AND VIDEO

CHECK OUT THE FULL CASE STUDY:

  • Instagram
  • Facebook
  • Black LinkedIn Icon
  • Twitter

© 2017 Talking Dog Advertising & PR Agency. All Rights Reserved.

test%20this%20one_edited.png
IMG_2872 (1)