MARTI'S AT MIDDAY
Marti’s at Midday is a locally revered restaurant known primarily for their diverse lunch selection. Operating out of Athens, Georgia, Marti’s at Midday offers a variety of salads and sandwiches with southern hospitality. Talking Dog was tasked with reflecting their hospitable service through their online content presence, so the team refreshed the brand image by rebranding, utilizing vibrant photography, and establishing a stronger social media presence.
CHALLENGE
To become a top-of-mind restaurant for college students in Athens, GA.
BRAND – CONNECT – SHOWOFF
THREE STEP STRATEGY
PHASE 1
NEW BRAND IDENTITY
Simple
Cohesive
Cute & Cheery
NEW LOGO
OLD LOGO
COLORS
BRANDED MATERIALS
PHOTOGRAPHY
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1/5
WEBSITE UPDATES
PHASE 2
SOCIAL AND DIGITAL
CONSISTENCY
UP-TO-DATE
CLEAN & BRIGHT
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1/5
INSTAGRAM
RESULTS
102.23% INCREASE IN SALES SINCE SEPTEMBER 2017
ON SOCIALS:
INSTAGRAM
105.88% increase in followers
250% increase in likes
933.33% increase in comments
FACEBOOK
102.31% increase in page likes
102.35% increase in followers
200% increase in engagement
CHECK OUT THE FULL CASE STUDY: