MARTI'S AT MIDDAY

Marti’s at Midday is a locally revered restaurant known primarily for their diverse lunch selection. Operating out of Athens, Georgia, Marti’s at Midday offers a variety of salads and sandwiches with southern hospitality. Talking Dog was tasked with reflecting their hospitable service through their online content presence, so the team refreshed the brand image by rebranding, utilizing vibrant photography, and establishing a stronger social media presence. 

CHALLENGE

To become a top-of-mind restaurant for college students in Athens, GA.

BRAND – CONNECT – SHOWOFF

graphics-54.png
graphics-63.png
graphics-58.png

THREE STEP STRATEGY

PHASE 1

NEW BRAND IDENTITY

Simple

Cohesive

Cute & Cheery

Screen Shot 2020-08-13 at 12.34.19 PM.pn
Untitled design (3).png

NEW LOGO

OLD LOGO

graphics-56.png
graphics-57.png
graphics-61.png

COLORS

Screen Shot 2020-08-13 at 12.44.06 PM.pn

BRANDED MATERIALS

Screen Shot 2020-08-13 at 1.04.48 PM.png
Screen Shot 2020-08-13 at 1.04.38 PM.png
Screen Shot 2020-08-13 at 1.05.02 PM.png
Screen Shot 2020-08-13 at 1.05.10 PM.png
Screen Shot 2020-08-13 at 1.06.01 PM.png

PHOTOGRAPHY

1/5
marti_Page_18
marti_Page_18

marti_Page_17
marti_Page_17

marti_Page_16
marti_Page_16

marti_Page_18
marti_Page_18

1/4

WEBSITE UPDATES

PHASE 2

SOCIAL AND DIGITAL

CONSISTENCY 

UP-TO-DATE

CLEAN & BRIGHT

1/5

INSTAGRAM

graphics-53.png
graphics-58.png

RESULTS

102.23% INCREASE IN SALES SINCE SEPTEMBER 2017

ON SOCIALS:

graphics-59.png
graphics-52.png
graphics-10.png

INSTAGRAM

105.88% increase in followers

250% increase in likes

933.33% increase in comments

FACEBOOK

102.31% increase in page likes

102.35% increase in followers

200% increase in engagement

CHECK OUT THE FULL CASE STUDY: