PORSCHE TRACK EXPERIENCE

As Porsche’s official U.S. driving school, The Porsche Track Experience crafts some of the most dexterous drivers. Globally revered, this track allows drivers to learn and perfect the skills necessary to become the best. Paired with their staff of expert teachers, The Porsche Track Experience is for those that crave to handle high-speeds and sharp turns. Challenged with increasing their social media presence and expanding their reach towards their target audience, Talking Dog refurbished their Instagram content and executed necessary PR tactics.

CHALLENGE

Increase awareness with 18-30 year olds

Increase engagement and followers

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STRATEGY

Enhance brand cohesion

Display consumer interaction with the brand

Highlight skilled instructors

High-quality photography and videography

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GEN Z INSIGHT

79% follow brands out of their price range

83% are active watchers of YouTube

91% cherish outside activity

69% subscribe to adventure or travel blogs

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PHOTOGRAPHY &

VIDEOGRAPHY

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ENHANCED BRAND COHESION

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POST EXAMPLES

RESULTS

116% Increase in average impressions per post

136% increase in average reach per post

143% increase in profile visits

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CHECK OUT THE FULL CASE STUDY: